How To Get Adsense Approval for a New Blog

“How to get Adsense approval for a new blog?” is a common question every new blogger has on their mind.

In fact, Google Adsense is by far the most popular source of revenue for bloggers over the years. In this topic, we will focus only on Google Adsense for blog publishers as a source of revenue.

For beginners and seasoned bloggers alike, Google Adsense is also probably a term you come across most often.

To get things started and understand how Adsense works, we’re here to guide you on the basic terms and good practices.

Learning first, earning follows.

What is Google Adsense? – An Illustration

Google Adsense is an advertising programme for publishers – blog and website owners to sell space on their blogs and earn a share of the advertising revenue from valid clicks. Let’s have a simple illustration.

Mr. James started his online ecommerce store selling print on demand T-shirts to customers.

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In order to get customers visit his website, he advertises with Google’s Advertising programme (well because almost everyone knows about Google).

He will then create a Google Adwords for advertiser and pay Google to advertise his products. Mr. James is the advertiser here.

Ms. Jones on the other hand runs a blog where she has applied for Google Adsense programme and got approval.

Her blog will now show advertisement by Google which includes Mr. James’s advertisement. Ms. Jones is the publisher in this case.

When people visit Ms. Jones’s blog and are interested in the adverts shown, they will click and land at the advertiser’s webpage (in this illustration, Mr. James’s ecommerce store).

In the above scenario, Mr. James will be charged a pay per click (PPC) fee for the valid click he received.

Now Ms. Jones will earn a certain percentage of that advertising cost (68% Adsense for content publisher share) and that’ll show up in her Adsense revenue.

So that’s what Adsense is about. Google Adsense is for publishers (blog owners) as Google Adwords is for Advertisers.

Do You Need A Blog to Get Adsense Approval?

Yes, you need a blog or website in order to apply for Google Adsense. In other words, you must be the owner or have the right to manage and edit codes on your blog or website.

Although there is Adsense for YouTube, we’ll talk about that some other time and focus on Adsense for blogs (or Adsense for content) today.

When you apply for Google Adsense, you have to fill the URL of your blog. Without this, you will not be able to proceed further. Hence the requirement.

New Site Submission for Adsense Approval

Earlier once you get Adsense approval, you can add your ad codes to new blogs and get rolling.

However, in recent times, Google has modified its policies and now you have to submit every new blog and website for review before approval.

A real person reviews your blog after submission and approves your new blog.

How to Get Adsense Approval for a New Blog

Now coming to the main query, getting approved for Adsense for a new blog requires some preparation. We’re here to guide you in this very important step of your blogging journey.

I have had adequate experience over the past ten years getting newly set up sites approved for Adsense. So here are some takeaways from those years of experience.

Adsense has a strict requirement in terms of valuable content, easy and accessible site navigation with the required pages, and with categories of sites it has links with.

One of the most common reasons new bloggers gets rejected for Adsense is valuable inventory: content.

You need to have sufficient, valuable and policy conforming content to get approval for Adsense.

Get a Custom Domain

As a first and foremost step, I would recommend you get yourself a custom domain ( with preferably the most popular .com extension.

Although this is not a requirement per se, your blog always looks more professional with a custom domain instead of a free subdomain such as etc.

Focus on quality content

You are serving as a platform where Advertiser’s paid ads are served to potential customers and Google no doubt wants quality out of this partnership.

This means that the article and content you produce should provide helpful information and be relevant to visitors.

I would emphasize here on original content, that you present in a simple and easy to understand language. The link below contains comprehensive policies for publishers.

Please take time to go through and understand Adsense policies lest your hard work goes in vain.

Important read: Google Adsense Program Policies

Once you’ve set up your blog and start adding contents, be sure to include important pages such as About, Privacy Statement and Contact pages.

Create Important Web pages

It is also important to have a Privacy policy statement pages which clearly states how your site handles visitor’s privacy.

About page: This is simply what your blog is about. You don’t need a very long article and can describe in brief what your blog provides and serves to its visitors.

Contact page: Again this is an easy one. Simply install a contact form plugin, create a simple contact form and insert the short codes to a new page created called “Contact“. Visitors can contact you by filling out that form and that serves its purpose.

Privacy Policy: You may be wondering what to include in this page. Fortunately and conveniently, nowadays new blogs set up with WordPress includes a draft privacy policy. You can simple edit parts of the draft and publish it and you’re good to go.

Next, you main focus should be on adding valuable content. I would not recommend copy pasting someone else’s content as there would be no value in visiting your site.

You need unique and useful information which solves visitors problems and queries or provides them value in reading your blog.

It is NOT mentioned specifically how much content or posts is required before applying for Adsense. However, I would suggest adding at least 15-16 posts of at least 400-500 words each.

The more the better. And to improve the experience of users, categorize them properly.

Ease of Navigation for Adsense Approval

Next moving on to navigation. It’s important for visitors to be able to conveniently and smoothly navigate through the contents of your blog.

Create menus and add them in appropriate locations. The menu items should include the pages above, and may also include the different categories.

Make sure that all pages of your blogs are accessible directly from the homepage. This is one valid reason for rejection of your application.

How Much Can I Earn from Google Adsense?

Earning advertising revenue from Google Adsense is the next thing after approval. How much you can earn from Adsense depends on various factors and we will discuss that in the following.

Photo by Monstera @Pexels:

I’ve come across quite a number of queries on Quora about people asking how much they can make with Adsense for 1000 visits, 4000 visits etc.

To answer this, it is important to know that Adsense is not a PPM advertising network, meaning it does not really pay for views or impressions.

Adsense is a PPC Advertising Network

Adsense is essentially a pay per click (PPC) advertising network. That means that publishers get paid on the basis of valid clicks. Although you may also earn a negligible amount on impressions(cpm).

If the ads shown on your blog appears once to 1000 visitors, you will get ad impression of 1000. Suppose from amongst these, 7 people clicked on the ads, then in the end, you will earn revenue from those 7 clicks and not the 1000 impressions received.

Being a CPC network, it really depends how much you can earn, on the cost per click. Depending on the industry, a click may cost from 5 cents (or even 1 cent) to as high as $90+.

This means that there are advertisers who pays that high to advertise based on the competition in the market for their product or service.

Now you know the revenue earn from Adsense really depends on how many clicks are generated from visitors rather than the number of visitors or pageviews.

Of course, more the visitors, higher the chance of receiving clicks. Just like opening a shop, starting a blog requires driving traffic if you want to generate revenue out of it.

What To Do After Getting Adsense Approval

After you get approved for Adsense, the next step would be implementing the ad codes to allow Google to start serving ads on your blog.

You can do this manually or manage easily using WordPress plugins such as Ads Inserter. Some themes also have options to add codes within them.

Ads Inserter intelligently places ads and gives you control over where you want to insert advertisements for your visitors.

Adsense Address Verification PIN

When you earn your first $10, Google will send you an address verification PIN via courier/speed post. Be sure to provide your complete address to avoid delays in delivery. This usually takes about a month or upto 45 days.

Once you receive your PIN, verify it on your Adsense dashboard and continue earning.

Minimum Payout for Adsense

By default, the minimum payment threshold is $100. You can change this but only above $100 and not below. Set it to $200, $500 and so on, that is upto you.

Photo by Franco Salvador @ Pexels

Do note that you will also need to add your Bank account details in order to receive payment from Google. Earlier google used to send checks to publishers. Nowadays payment is more direct and convenient to publisher’s bank account.

Google sent out payments of previous month’s earnings between 21st to 25th of the next month. You can expect to receive the amount sent within 7 working days in your bank account, minus the minimal currency exchange fees etc.

Important Points to Note While Applying for Google Adsense

Here are some important points to keep in mind when applying for Google Adsense.

  • First work on your blog/website and make a proper structure, accessible links
  • Include the basic pages like About, Contact and Privacy Policy
  • Add sufficient valuable content across various topics or categories as applicable
  • Go through your blog as a visitor and see how it looks
  • Traffic is not a requirement for Adsense approval
  • Apply for 1 site at a time. You can use the same account for new blogs, just submit the new blog for approval
  • Be patient. Don’t remove your site from Adsense while it’s under review.

Adsense Ads Not Showing up Even After Approval

It may take some time for ads to start showing up even after your new blog gets Adsense approval. Be sure to insert the ad codes wherever you want them to appear.

Try clearing the cache of your web page. In most cases, it will show up in a matter of few minutes. In some rare cases, it can take upto 24 hours – which should not be a concern.

Do not panic and worry about this, rather focus on creating more contents and driving traffic to your blog to see the real revenue reflecting on your Adsense dashboard over time.

Wrapping Up

Getting Adsense approval on a new blog is not a walk in the park. However, if you know the requirements, it’s not difficult.

While it is true that traffic from Tier 1 countries such as the US, UK, Canada etc will perform better with respect to your Adsense revenue, you can also make enough money if you attract sufficient visitors from other Tier 2 and 3 countries as well.

Focus on creating a splendid blog with amazing content which addresses the visitor’s query, then you will receive organic free search traffic.

Remember, more visitors means more chance of receiving clicks. More clicks convert directly to higher earnings.

So go ahead, start your blog, promote it, and earn from your hard work through Google Adsense starting today.

Suanlun Tonsing

Hobby Blogger, Football Enthusiast and Traveller. I love writing about random topics.